Crippled CEO Blog #101: Making dad’s dreams come true

Yesterday was my dad‘s birthday — the seventh one that has passed since he passed away. 

Life Saver Pool Fence is the company that he founded with my mom, Ruth. And it is the business that I took over running at 21 years old in 2003. These days, I don’t know why a person as smart and prudent as he was would let a 21-year-old run the company that was his family’s sole income, but he did. And as crazy as that sounds to me now, coming up on my 41st birthday, given how much we have grown over the last two decades, maybe he’s even smarter than I’m giving him credit for. 

As much faith as he had in me, as much as he apparently believed in me, I think he would be surprised by what we are doing today, the undertaking that we started in the middle of 2022 and finally rolling out now, eight months later. He and I had spoken about it from time to time, but it was always discussed in the way you talk about a dream. It was too hard, too expensive, and too complex. It was an endeavor difficult for seasoned veterans that we knew nothing about. There was too much to unravel and too much to learn — especially because, like everything in business, it might not work. In fact, it might backfire entirely.

This fantasy was franchising. 

Life Saver already has a network of dealers in 29 states across the country. And while we do a lot for our dealers, the amount of support and assistance a dealer requires is nothing compared to a franchisee. The process of setting up a new dealer pales in comparison to setting up a new franchise. And the work required to set up the franchise entity and program itself — legal, administrative, operations, marketing, training — has been Herculean. 

And throughout the process, we have had naysayers telling us it’s a bad idea. The actual experts we have talked to all agree that we are doing the right thing, but that doesn’t stop negative opinions from adding weight to the doubts you are already carrying. 

But we launched it. That, in itself, was a thing my dad thought was impossible. And by all accounts, it seems like it’s going to be great. 

I can’t think of a better way to honor my dad on his birthday than to make his impossible dreams come true.

I don’t think a lot of people get to do that. I couldn’t be more grateful.

Free Industry Outlook

The amazing potential of the swimming pool safety industry

    Let's Get Started

    Learn about the pool safety industry and what sets us apart from the competition.

    Life Saver Pool Fence Systems, Inc.
    1085 SW 15th Avenue
    Building E-3
    Delray Beach, FL 33444
    This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. If you are a resident of a U.S. state that regulates the offer and sale of franchises, are receiving this message in one of those states, or intend to operate a franchise in any of those states, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction. 

    This offering is not an offering of a franchise. In New York (USA), an offering of a franchise can only be made by a prospectus that has been previously filed and registered with the Department of Law of the State of New York. The application for registration of an offering prospectus or the acceptance and filing thereof by the Department of Law as required by the New York law does not constitute approval of the offering or the sale of such franchise by the Department of Law or the attorney general of New York. 

    OUR WEBSITE HAS NOT BEEN REVIEWED OR APPROVED BY THE CALIFORNIA DEPARTMENT OF FINANCIAL PROTECTION AND INNOVATION. ANY COMPLAINTS CONCERNING THE CONTENT OF THIS WEBSITE MAY BE DIRECTED TO THE CALIFORNIA DEPARTMENT OF FINANCIAL PROTECTION AND INNOVATION AT www.dfpi.ca.gov. Likewise, our website has not been reviewed or approved by any other federal or state governmental or regulatory agency (domestic or international).
    © 2024 Life Saver Pool Fence. All rights reserved.
    (800) 282-3836
    Get Started